Lifestyle Launches ‘The Pujo Collection’ with Renowned Actress & Style Icon, Sayantika Banerjee

Rethink Ethnic this Durga Pujo as Lifestyle, India’s most preferred fashion destination, launches its Pujo Collection. With ensembles curated by renowned actress Sayantika Banerjee, the collection was launched with a captivating fashion show at the Lifestyle Store in Quest Mall, Kolkata. The Lifestyle Pujo Collection brings together the trendiest of apparels, footwear, and accessories that reflect the true spirit of Durga Pujo.

The stunning showstopper Sayantika Banerjee kept the audience rivetted as she walked the ramp, dressed in a resplendent embroidered kurta teamed with gold crop pants from Melange by Lifestyle. With chic layers and a fluidity that mesmerized the onlookers, Sayantika’s look was inspired by the latest trends of the season. The rest of the show captured the zest and exhilaration of the festive season with vibrant ensembles, harmoniously blending ethnic and contemporary. Dark florals; rich, jewel tones andintricate gold foil details among others, were some of the key trends that were showcased during the fashion walk.

Speaking on the occasion, Mr. Srinivas Rao, Sr. Vice President, Marketing, Lifestyle, said: “Lifestyle’s Pujo Collection reflects the vibrancy of the festive occasion while capturing the eclectic fashion sensibilities of the consumers. With the launch of The Pujo Collection curated by the stylish Sayantika Banerjee, we bring forth a curated line for the different occasions in Durga Pujo, helping our customers look their fashionable best through the festive season.”


Modern silhouettes, classy cuts and vibrant prints – The Pujo Collection from Lifestyle expresses dynamism and vitality. Each look, curated by Sayantika is beautifully designed with colours, patterns and motifs that are elegant with a touch of the modern. The collection beautifully juxtaposes traditional prints and rich tones with contemporary silhouettes & classy, trendsetting looks.



On the collaboration, Actress, Sayantika Banerjee, said, “I am very excited to curate The Pujo Collection for Lifestyle. As every Bengali, Durga Pujo is an occasion for me to dress up and enjoy the festivities while looking my very best. Hence, I’ve specially curated the new Pujo Collection for Lifestyle, which is trendy, bold and has unconventional designs and styles all coming together to add a very festive vibe. The collection has something special for everyone, just like the festivities during this time of the year.”


P.C : Bulan

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