Souvik Saha
Limelight Diamonds, India’s leading CVD diamond jewellery brand, celebrated the grand launch of its second store in Kolkata, marking another milestone in its rapid expansion journey. Situated in the vibrant neighborhood of Kankurgachi, the 500 sq. ft. store unveiled its elegant retail space to the delight of customers and dignitaries alike.
The inauguration ceremony was graced by the presence of Bollywood actress Adah Sharma, renowned for her roles in ‘The Kerala Story’. Adah Sharma, impressed by the concept of lab-grown diamonds, lauded Limelight’s initiative, emphasizing its significance for Indian women.
Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds, expressed her enthusiasm, highlighting the overwhelming customer response received at their first store in Forum Mall. The strategic partnership with Kolkata-based Jash Jewellers for the second store underscores mutual trust and commitment towards delivering exceptional quality and service.
Mr. Pankaj Jalan, Regional Partner of Limelight, echoed the excitement, revealing plans for further expansion with 10 new stores slated to open in Eastern India within the next year. This expansion aligns with Limelight’s vision to offer sustainable luxury to a wider audience.
The store’s design ethos, characterized by elegance and modernity, resonates with Limelight’s commitment to sustainability and luxury. The clean and minimalistic decor provides the perfect backdrop to showcase Limelight’s exquisite collection of solitaire jewellery, including necklaces, bracelets, and earrings, crafted with a blend of new-age technology and traditional finesse.
In FY24, Limelight Diamonds recorded remarkable growth, with gross sales surpassing INR 80 Crores nationally, marking a significant leap from the previous year. The surge in branded sales reflects the growing consumer preference for lab-grown diamonds, further bolstering Limelight’s confidence to expand its retail footprint and engage directly with customers.
With its unwavering focus on innovation, sustainability, and customer satisfaction, Limelight Diamonds continues to redefine the landscape of fine jewellery, offering an unparalleled range of solitaire diamond jewellery that captivates the imagination of consumers nationwide.
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