Sony Sports Cluster unveils its regional plans for VIVO IPL 2016

07 April , 2016 : Sony Pictures Networks India (SPN) unveiled their regional campaign for VIVO IPL 2016 to further strengthen their reach through strategic market activations and localization of content.

Owing to the overwhelming response to the regional feeds last year, the network maintained its commitment to its viewers by continuing the language feeds in Tamil, Telugu and Bengali for their flagship cricket property.

The VIVO IPL fan parks, a BCCI initiative, are a primary medium to engage with audiences across the country and enhancing the viewing experience of the fans to relive the excitement that comes with watching a live match.

As a part of ongoing initiatives to bring in newer audiences, SPN will broadcast the matches in the local regional feed at the VIVO IPL fan parks that will be hosted across 35 cities in the country.

Prasana Krishnan, Executive Vice President and Business Head, Sports cluster - Sony Pictures Networks India: As the exclusive Television broadcaster of VIVO IPL, we are committed to taking on initiatives to increase the viewership of the game and continued our pioneering initiative of multi-language .