Tata Steel Kolkata 25K raises over Rs 74.53 lakhs for charity

It was the charge of the light brigade on December 18, 2016. Only this time it was into the world of joy and ruddiness, for more than 10,000 took to the Red Road at the Tata Steel Kolkata 25K turning Kolkata from the cerebral & cultural capital of India to a health and fitness conscious metro of the new millennium. While the third edition of the Tata Steel Kolkata 25K promoted by Procam International placed emphasis on competitive distance running, charity remained a fundamental founding pillar and together with Philanthropy Partner United Way Kolkata. The third edition of the event raised a whopping INR 74.53 lakhs in tracked figures towards charity.

Considering the event is just in its third year, this noble and selfless effort from the citizens of Kolkata justifiably ranks it among the top public events seen in the city. Since inception, the event has raised INR 1.89 crore towards charity. The funds raised from 24 NGOs will help many causes ranging from Girl Child and Women, Environment and Animal Welfare, Intellectually Challenged, Human Rights, Disability, Health, Community Development, Education, Social Services among others.

Through the efforts of United Way of Kolkata, NGOs, corporate and individuals have supported a cause they want to bring about a change to, by fundraising, going beyond assistance through donations alone. Runners were motivated by the spirit and desire to compete but more so by the knowledge that their physical efforts would result in positive change for countless people less fortunate than they are.

  Commenting on the occasion, Anirudha Gupta, Chairman, United Way Kolkata said, “United Way Kolkata is happy to state that we have had another successful year of fundraising via the TSK25 platform. This year we had 24 NGO’s of multiple and diverse causes get on board to raise awareness and funds. 22 corporates donated Rs 36.5 lakhs and the support and generosity of individuals around the world contributed the rest. TSK25 is the first platform of it's kind in Eastern India and it's received an overwhelming response by the city.

Chanakya Chaudhary, Group Director, Corporate Communication & Regulatory Affairs, Tata Steel said, “TSK25 provides a wonderful platform to run for a cause and to give back to society. It is heartening to witness the participation of 24 NGOs who have helped raise funds for various charitable causes during the 3 rd edition of TSK 25K. The support from the people of Kolkata is much appreciated and is a great encouragement for us at Tata Steel to engage with the community through TSK 25K to promote health and fitness".  This year we had many new NGO’s and causes participating, which goes to show that the platform has become a recognized one for fundraising.

Another additional layer to the charity aspect unique to TSK 25K is Art for Sport. Over 37 noted artists from across the city, led by renowned painter Wasim Kapoor created magic on canvas at the start line. These paintings will be later auctioned to further add to the charity drive at the Tata Steel Kolkata 25K.

Speaking of the philanthropic drive of the run, Dilip Jayaram, CEO, Procam International, said, “Running is the only sport that has been able to create this unique facet of raising awareness and funds for various causes, and the response to the Tata Steel Kolkata 25K was extraordinary. In just the third edition the TSK25 has been able to awaken a passion for running in the City of Joy and also seed giving as a paradigm with 10000 plus runners and over 1000 plus givers raising INR 74.53 lakhs for 24 NGOs across various causes. We would like to express our gratitude to the government of West Bengal, the Kolkata Municipal Corporation, and the Kolkata Police, for their unstinted support which has given the city such a wonderful course’.

The third edition of the event also had heightened participation from India Inc. including corporate giants like Bajaj Electricals, Titan, M junction among others. 22 such companies fielded 24 teams and contributed INR 36, 50,000/-.