Event



20Dec2016

Anushka Laha is the winner of Max Style-Up Contest

Anushka Laha became the winner of Max Style-Up Contest 2016. Max Fashion organized Max Style-Up Contest for aspiring stylists in Kolkata to showcase their talents and skills. A starry jury consisting Actress Priyanka Sarkar, Designer Abhishek Roy, Eminent Make Up Artist Aniruddha Chakladar and Diti Saha, Super Model from Kolkata, picked the top two among the finalists. The collections of the workshop by the participants were unveiled in a glamorous fashion show by leading city models. The campaign for Max Style-Up Contest was to find the next stylist in Kolkata out of the aspirant youth and students from colleges. Max gave a chance for the aspiring stylists to showcase their talent in front of the leading designers and Stylists of the industry.

Max gave the interested participants to create three innovative, styles with one set of merchandise (top wear, bottom wear, accessories). These styles were then judged by the celebrity stylists –judges on three basic parameters: 1. Creativity, 2. Wear Ability & 3. Affordability.

Top entries had to undergo workshops and one week hands-on training from the Mentor and Post that, they launched their styles in front of the judges and the best style will be used to make Look Book for LMR customers and will be distributed also. Winner will get cash prize, internship with stylist, his/her created styles will be showcased in all Max stores and digitally promoted and last but not the least , will get a chance to work with Max – Season launch calendar shoot. With that going with the theme, Max is exploring Endless ways of style and options under minimum price value which Rs 599 and want to extend a courtesy call that max can provide a path which can create the evident importance for the people.

Max is an International Fashion brand for the ones who look for trendiest fashion at pocket friendly prices. Hence the brand gives endless possibilities to explore for shoppers ranging from young tiny tots, teenagers, Fresher’s in college, Youngster straight out of college, working professionals and sky is the limit. With this age of fast changing fashion, Styling has become the utmost need for everyone, where one piece of apparel can be worn in multiple ways. With exposure to fashion segments on TV, blogs on digital, people are educated and trying new ways of keeping themselves updated. Look Good. Feel Good.

Mr Rajib Mukherjee, Associate Vice President, East & Central India MAX, said, “Our initiative reinforces our endeavor to foster talent in the field of fashion. Max aims at making fashion accessible to all, be it offering the most stylish merchandise at great prices or providing a platform for them to flaunt their style. I congratulate all the winners and wish them the very best of luck for future.”