Actress Priyanka Sarkar launched the Max Winter Collection

Max Fashion, India’s largest value fast fashion brand, unveiled their latest Winter collection by renowned actress Priyanka Sarkar and stylist Anupam Chatterjee at Lake Mall. Dressed in the Winter collection from Max, these celebrities looked urban chic as they browsed through the collection in the store. The day also witnessed the launch of the Max Style-Up Contest giving aspiring stylists win exciting max merchandise.

Speaking at the launch, Priyanka Sarkar said, “Winter season is a great time to flaunt your best clothes and enjoy the season whether it is getting together to party or to simply step out for shopping. I love its fast fashion variety that brings the latest trends for the entire family.” The store provides an international shopping experience to all its consumers. With the latest fashion for men, women and kids, Max offers styles for the entire family. Max has over 150 stores all over India with over 5 million loyal customers.

Talking about the launch, Mr. Anirban Kundu, Marketing Head, East & Central India, - Max, said, “Winters are beautiful in Kolkata. And what’s better than to pair the season with the latest collection from Max! We are very excited to launch our newest collection in Kolkata. Our consumers here have given us an amazing feedback about the latest trends that Max offers for the entire family. Kolkata has been a very important market for us and with its growing reputation as a trendsetter in the field of fashion, we are happy to bring the latest fashion to the city.”

Max also announced a contest for all the aspiring stylists, where they are asked to create three innovative styles with one set of merchandise. These styles will be then judged by Max celebrity judges on three basic parameters – Creativity, Wearability, and Affordability. Top entries will undergo workshops, and a one week hands-on training from the Max mentor post which they will get to launch their styles in front of the judges and best style will be used to make Look Book for their LMR customers. Winner would get a cash prize and a chance to work with Max calendar shoot.

Max’s Winter collection is a breath of fresh air in the brooding dullness of winter chill. With textured plaids in varied sizes, soft cheese cloth, rayons to lace grindles and crochet, this season is a fusion of Victorian inspired ranges, Japanese artisan community, tapestry patterns of Jamavar, weaves of Naga shawls and cheerful Christmas fun like a whimsical winter fairy tale, cute monsters and animals on woodland trails. The colour palette moves to earthy shades with neutrals, sunset orange with peppermints, white and peach with burgundy highlights, tones of reds such as pomegranate and racing red with twilight blue.

With white being the highlight for the season, the range has details like ruffles, puff sleeves, high necks - creating beauty from nature and the global nomadic journey, adopting exotic inspirations from across the world.

The Ethnic wear range takes inspirations from tapestry patterns of Jamavar, weaves of Naga shawls, age old Ajrakhs, block printed denims and techniques of clamp craft. The colour palette moves to earthy shades with neutrals in rich luxurious as well as fluid fabrics, all formulated to the best for Indian sensibilities. The silhouette and look takes inspiration from global street trend to high fashion. Long kurtas, asymmetric tunics, dresses, maxi dresses, kalidaars, skirts - you will find all your heart wants under one roof this winter season.

This season, menswear is an amalgamation from various walks of life with a strong eastern influence. Youthful and dynamic designs inspired by the great wild outdoors, with key silhouettes and graphics inspired from the Japanese artisan community, wild jungle lodges and cocktail parties, this collection offers tye dye tees, acid washed graphic tees, coated denims and overdyed joggers to name a few. The collection is built on the classic winter palette dominated by blues, wine red, pine red and ochre combined with grey, black and navy. So, this winter season fill your wardrobe with some festive cheer and take the city by storm with our uber chic winter collection.