Demand for content in regional languages has gone up significantly in the last few years and continues to be on rise. With focus on regional languages, Storytel is expanding its starter subscription plan – Select – which allows customers to access audiobooks in 11 regional languages.
Storytel had piloted Select services with thousands of audiobooks & ebooks in Marathi language only in 2020. Now the offering is expanded to 11 languages including Hindi, Marathi, Urdu, Bengali, Tamil, Malayalam, Telugu, Assamese, Gujarati, Odia & Kannada to choose from, at an affordable price point of ₹149 per month. You can subscribe for the plan here
Consumers will now get two paying options – “Select “payment option priced at Rs 149/- with access to regional languages and another one ‘’Unlimited’ priced at Rs 299 with access to all 11 languages along with English. The aim is to keep the offer choice to people who want to listen to Indian languages only or also the premium International titles in English.
Book lovers and literary enthusiasts will find many popular titles on the Storytel app, from Classics like Sarat Chandra Chattopadhyay’s Srikanto, as well as contemporary bestseller “Bindu Bishorgo” narrated by the popular actor Anirban Bhattacharya. Lot of renowned artists have lent their voices for narration, like “Ebaro Bhoyonkor” by Himadri Kishore Dasgupta, has been narrated by the veteran actor Rajatava Dutta, “Alchemist” narrated by Rwitobroto Mukherjee, Premendra Mitra’s “Sagar There Phera” narrated by Barun Chanda.
Storytel is associated with some of the best publishing houses of Bengal like Dey’s Publishing, Patra Bharati, Dev Sahitya Kutir and many more.
All time best-selling authors like Shirshendu Mukhopadhayay, Sunil Gangopadhyay, Bani Basu to contemporary authors like Pracheta Gupta, Debarati Mukhopadhayay and Abhijnan Roychowdhury, here you will find many titles from the best authors in Bengali literature.
Expanding Storytel Select is the next step in Storytel’s journey to offer customers options that they have been asking for, which is very much in sync with our strategy of going local and understanding customer needs better.
“Our aim is to get people more and more closer to stories and literature that stems from their roots.With expanding Select as a product, we want to give users the power to choose and pay for what they actually consume. We were seeing doubled interest in the consumption of audiobooks in languages other than English, which is when we decided to launch an India specific plan- which lets one enjoy audiobooks in their language at an affordable pricing.” said Yogesh Dashrath, Country Manager, Storytel India.
Storytel is an audiobook and ebook app streaming service launched in India on 27th Nov 2017. The company is headquartered in Stockholm, Sweden and currently present in 25 markets across the globe. In India, the app currently hosts more than 2 lac+ audiobooks and ebooks across 12 languages namely English, Hindi, Marathi, Urdu, Bengali, Tamil, Malayalam, Telugu, Assamese, Gujarati & Kannada. Our vision is to make the world a more empathetic place with great stories to be shared and enjoyed by anyone, anywhere and anytime