Ei Samay Deepti is not just a beauty pageant; it is a unique platform that blends beauty with intelligence and self-expression. Since its inception in 2014, this platform has empowered numerous young women, helping them build confidence and achieve their dreams.
For the first time, Deepti has expanded beyond Kolkata, reaching different districts to discover talented women between the ages of 18 and 35. Whether they are students, professionals, homemakers, or entrepreneurs, participants are given the opportunity to grow by showcasing their beauty, confidence, and intellect.
After the initial registration phase at various city colleges, selected contestants had the chance to perform before a distinguished panel of judges, including actress Piyaan Sarkar, fashion designer Sandeep Jaiswal, and casting director Sandeep Chattopadhyay. The participants came from diverse backgrounds—college students, theater artists, single mothers, and even mothers of two—each carrying an inspiring story of resilience and determination.

From nearly 3,000 applicants, the top 20 contestants have been selected to compete in the Grand Finale on April 5 in Kolkata. The winners will receive prestigious opportunities to work with Hoichoi, SVF Music, or SVF Talent, opening doors to the entertainment industry.
This year, the face of Deepti is none other than Bengali superstar Subhashree Ganguly. Her journey—from a small town in Bardhaman to becoming one of Tollywood’s leading actresses—perfectly embodies the spirit of Deepti. More than just a brand ambassador, Subhashree will also serve as a mentor, guiding the contestants toward self-confidence and success.
To prepare for the Grand Finale, the selected contestants are undergoing an intensive grooming session in Kolkata from March 31 to April 4. Under the mentorship of Femina Miss India Universe 2010, Ushoshi Sengupta, the finalists are receiving training in ramp walking, personality development, and other essential skills.
On April 5, the top 20 contestants will compete for the coveted Deepti crown. With its district-wide reach, expert mentorship, and the inspiring presence of Subhashree Ganguly, Ei Samay Deepti 2025 is redefining the concept of beauty pageants!
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