Souvik Saha
ItsMajja, one of India’s leading digital-first entertainment platforms, has expanded into Bengali content with the launch of ItsMajja Music Bangla and ItsMajja Originals Bangla. The grand event at Hyatt Centric, Kolkata, was graced by some of the biggest names in the Bengali film and music industry, marking a significant milestone in regional digital entertainment.
As part of this ambitious expansion, ItsMajja Bangla has announced a diverse lineup of 20 music projects and two web series, aiming to offer fresh, high-quality storytelling. The first musical project, Jaani Dekha Hobe Abar, will feature actors Ranojoy Bishnu and Shyamoupti Mudly, with additional contributions from acclaimed artists such as Aparajita Adhya, Trina Saha, Angana Roy, Ena Saha, Neel Bhattacharya, and Rwitobroto Mukherjee. The platform also boasts an impressive lineup of musicians, including Anupam Roy, Ishan Mitra, and Ankita Bhattacharjee.
Sourin Dutta, Founder & Mentor of Media One Solutions & ItsMajja, emphasized the platform’s commitment to regional storytelling, calling ItsMajja “the world’s biggest OTT platform for curated content.” He stated, “Our mission is to empower audiences with content that reflects their culture and language. Regional content is the future, and ItsMajja Bangla is dedicated to redefining digital storytelling.”
Adding to this, Anant Shrivastava, Business & Strategy Head of Media One Solutions & ItsMajja Bangla, highlighted the cultural significance of this expansion. “Bengal has a rich artistic heritage, and our carefully curated content is designed to resonate with every Bengali. ItsMajja Bangla is here to celebrate this legacy and set new benchmarks in regional digital entertainment.”
Founded in 2015, ItsMajja has already established itself in the Marathi, Kannada, and Gujarati entertainment industries. The launch of ItsMajja Bangla further solidifies its presence in regional digital entertainment, making high-quality Bengali content more accessible, immersive, and globally relevant.
With strategic collaborations across the Tollywood and Bengali music industries, ItsMajja Bangla is set to be a game-changer, catering not only to local audiences but also to the global Bengali diaspora.
GIPHY App Key not set. Please check settings