Souvik Saha
Myntra brought a vibrant mix of fashion, music and youth culture to St. Xavier’s University with the Kolkata debut of its Glamfest Tour during XAVRANG, drawing a footfall of over 7,000 students from across the city.
The campus turned into an immersive fashion playground with interactive experience zones such as Party Pit, Filmy Fever and Underground Alley, featuring games, street-style displays, photo moments and curated merchandise. Students actively participated in an inter-university talent hunt, a fashion competition, and a special runway showcase styled with Myntra collections.
The highlight of the evening was a live performance by singer Asees Kaur, whose energetic set had thousands of students singing along to her popular hits, creating one of the most memorable moments of the fest.
Abhishek Gour, Senior Director of Brand, Myntra, said the initiative reflects the brand’s focus on engaging young audiences through culture-led, on-ground experiences rather than traditional formats. Following the strong response in Kolkata, the Glamfest Tour will travel to more campuses across India.
