Priyanka Sarkar inaugurated Aashirvaad Atta’s augmented reality enabled ‘Amaar Maa’ pandal at Bagh Bazaar

Renowned celebrity Priyanka Sarkar inaugurated Aashirvaad Atta’s Amaar Maa pandal at Bagh Bazaar as part of Durga Puja celebrations in the city.

Aashirvaad Atta, India’s leading packaged atta brand, is back with its long-running initiative ‘Eta Amaar Maa’. The pandal features real-life mothers as the Goddess leveraging unique artificial reality-based filters. The setup will replicate a full-fledged pandal, with multiple activities to test the entire family’s energy and enthusiasm.

Priyanka Sarkar who is a mother herself was seen experiencing and participating in various activities at the pandal. This was followed by a wonderfully choreographed Jago dance which was performed by children from Dreams of Life Welfare Foundation, an NGO for children, honouring mothers from old-age homes.