Souvik Saha
The launch of Tresor Systems’ largest Apple Premium Partner Store at South City Mall, Kolkata, witnessed an insightful panel discussion on “Technology in Lifestyle”. The event brought together a diverse group of influential personalities who explored how Apple’s innovative technologies have seamlessly integrated into personal and professional lives.
The distinguished panel featured renowned Indian actress and former Lok Sabha member Nusrat Jahan, along with key industry leaders, educators, and innovators. Moderated by popular influencer and content creator RJ Praveen, the discussion highlighted the transformative impact of Apple products such as the iPhone, iPad, Mac, and Apple Watch.
Apple’s Growing Influence on Everyday Life
Speaking at the event, Nusrat Jahan remarked, “We all grew up hearing that an apple a day keeps the doctor away. Now, as adults, Apple has become an integral part of our daily lives—not just the fruit, but the technology as well.” Her comment reflected the widespread reliance on Apple devices in both personal and professional spaces.
Shaurya Seth, Managing Director of Tresor Systems, emphasized the company’s partnership with Apple and the brand’s continued commitment to innovation. “Imagine at South City Mall is the largest store we’ve opened in recent years. We have exciting offers available until the weekend, and we hope to replicate this success across Kolkata,” he stated.
Technology as a Lifestyle Equalizer
The discussion took an insightful turn as politician, educator, and activist Saira Shah Halim spoke about the role of Apple products in bridging digital divides. “Technology is embedded in everything we do. Even the poorest of the poor are now using digital platforms for transactions, making technology an equalizer in today’s world,” she said.
Adding to the discussion, Debashis Sen, Founder and CEO of New Bengal Consulting, noted how AI-driven applications on Apple devices have enhanced daily efficiency. “I use my Apple phone every day, especially AI apps that assist me with fast-paced decision-making,” he shared.
Dr. Rupali Basu, President of Brand Research and Management at RPSG Group, highlighted Apple’s impact in the healthcare sector. “Managing complex tasks is easier with Apple products. I use my iPhone to handle reports, emails, and dashboards for almost nine hours a day, streamlining my work process,” she explained.
Apple’s Role in the Creative Industry
The panel also included Ankit Aditya, Vice Chairman of Aditya Group and Co-Founder of Grandly, who spoke about Apple’s role in media and entertainment. “I’ve been using Apple products for over fourteen years, from film production to hosting. Apple has consistently upgraded its products to keep pace with technological advancements,” he remarked.
Preeti Sarkar, a digital creator, actor, and designer, shared her personal journey, attributing her creative growth to Apple. “My social media journey started with an iPhone 10. Since then, I’ve used Apple devices to shoot and edit my content, and I’m grateful for that,” she said.
The Future of Apple’s Presence in Kolkata
With the grand opening of Imagine at South City Mall, Tresor Systems aims to expand its presence in Kolkata. The event underscored Apple’s commitment to innovation and its ability to enhance productivity, creativity, and connectivity across various fields.
As technology continues to evolve, discussions like these serve as a testament to Apple’s role in shaping a smarter, more efficient world. The overwhelming response from the panelists and audience reinforced that Apple is not just a brand—it’s a lifestyle revolution.
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