Souvik Saha
Actors Priyanka Sarkar and Gaurav Chakrabarty join customers at South City Mall to unveil Shoppers Stop’s festive campaign.
Kolkata, September 06, 2026: Shoppers Stop, India’s premium fashion, beauty and gifting destination, has launched its Durga Pujo campaign, ‘Pujor Prothom Stop’, with a special in-store celebration at its South City Mall store in Kolkata.
Popular Bengali actors Priyanka Sarkar and Gaurav Chakrabarty joined customers at the celebration, exploring the festive collection and sharing their personal Pujo memories, fashion preferences and shopping essentials.
‘Pujor Prothom Stop’ Celebrates the Firsts of Pujo
Rooted in the excitement and anticipation surrounding Durga Pujo, the ‘Pujor Prothom Stop’ campaign celebrates the many memorable firsts that make the festival special.
From the first pandal visit and the first adda to the first Anjali moments that mark new beginnings, the campaign brings these experiences to life through four specially curated looks.
Prothom Pandal Look
Captures the excitement of dressing up for pandal hopping with family and friends.
Prothom Adda Look
Focuses on effortless festive styling for conversations, reunions and gatherings.
Prothom Premer Look
Celebrates new beginnings, romance and memorable moments during the festive season.
Prothom Anjali Look
Brings together elegant traditional styles suited to the cultural and spiritual essence of Pujo.
A Festive Collection Blending Culture, Design and Glamour
This year’s specially curated Pujo range brings together culture, design and glamour, led by Shoppers Stop’s exclusive brands Kashish and Bandeya.
Customers can explore festive-ready collections across men’s and women’s fashion from a wide range of leading brands.
More Than Fashion: A Complete Pujo Shopping Destination
The festive offering extends beyond apparel, with Shoppers Stop bringing together fashion, beauty, accessories and gifting options under one roof.
Jiten Mahendra on Making Shoppers Stop the ‘Prothom Stop’
“Pujo is much more than a festival. It is a celebration of many moments, and every moment deserves its own look. From morning Anjali and family gatherings to pandal hopping, festive adda, and evening celebrations, people thoughtfully curate how they want to show up for each occasion.
With ‘Pujor Prothom Stop’, our endeavour is to make Shoppers Stop the first destination for every Pujo look and every Pujo moment. By bringing together fashion, beauty, watches, fragrances, accessories, and gifting under one roof, we want to make festive shopping effortless while giving customers the freedom to express a different side of themselves through every celebration.
Pujo comes with many occasions, many moods, and many looks, and we want Shoppers Stop to be the Prothom Stop for all of them.”
Priyanka Sarkar Shares Her Pujo Memories
“Pujo has always been a very special time for me because it brings together everything I love, family, friends, dressing up and creating beautiful memories. I love how ‘Pujor Prothom Stop’ captures these little moments that make Pujo so personal and exciting.
Shoppers Stop has beautifully brought together festive fashion and everything else that you need to celebrate, and it was wonderful to experience the energy of Pujo with customers here at South City Mall.”
Gaurav Chakrabarty on the Magic of Pujo
“There is something truly magical about Pujo. From choosing what to wear and meeting friends for adda to visiting pandals and coming together with family, every moment has its own excitement.
‘Pujor Prothom Stop’ celebrates exactly these moments and makes festive shopping feel like a part of the celebration itself. It was great to be here at Shoppers Stop, interact with customers and experience the festive spirit together.”
Shoppers Stop Brings Every Pujo Moment Under One Roof
With a wide selection of premium brands and a curated range spanning fashion, beauty and gifting, Shoppers Stop aims to bring together the essentials for every Pujo occasion, complemented by personalised shopping experiences.
