Bengal Super League Broadcasting Partnership: Shrachi Sports Teams Up With Zee Bangla Sonar & ZEE5

In a major development for regional sports, Shrachi Sports has announced the Bengal Super League Broadcasting Partnership, joining forces with Zee Bangla Sonar and ZEE5 to air and stream all Bengal Super League (BSL) matches LIVE starting 7 December 2025.

Global football icon and FIFA World Cup-winning legend Lothar Matthäus has been appointed the Official Ambassador of the league, adding international prestige to Bengal’s most anticipated football tournament.

Zee Bangla Sonar & ZEE5 to Stream All Matches Live

As part of the Bengal Super League Broadcasting Partnership, Z Sports will telecast BSL matches exclusively on Zee Bangla Sonar and stream them live on ZEE5, ensuring accessibility across urban and rural Bengal.

“This partnership brings the passion of Bengal’s football directly to millions of homes,” said Ayan Banerjee, CEO, Shrachi Sports.

Z Sports Strengthens Regional Sports Ecosystem

Z Sports aims to create scalable sports IPs that uplift grassroots talent and promote local players on national platforms.

“BSL has the potential to become a cultural phenomenon,” said Sanjoy Chatterjee, Chief Sales Officer, Zee Entertainment Enterprises Ltd.

For details on the Indian Football Association (IFA), visit
👉 https://www.the-aiff.com/ 

Zee Bangla Sonar Expands Into Live Sports Programming

The channel, known for diverse entertainment formats, believes that the vibrant energy of BSL aligns perfectly with the spirit of Zee Bangla Sonar.

“BSL fits our vibe and will expand our reach across India,” said Jalaluddin Mondal, Chief Channel Officer.

About the Bengal Super League (BSL)

• Licensed by Indian Football Association (IFA)

• Launched in July 2025

• Features 8 district-based franchise teams

• Matches hosted across 8 venues

• LIVE timings: 1 PM & 4 PM