Bandhan Bank Introduces Two New Products on its Founding Day

• Avani: A specially designed savings account exclusively for women customers.
• Avani offers a 25% discount on locker rentals and a 50% discount on processing fees for gold loans.
• Avani also provides a personal accident insurance coverage of INR 10 lakh, along with other insurance benefits.
• The bank is launching a customer loyalty program called Bandhan Bank Delights.
• Bandhan Bank Delights offers multiple special deals and rewards for customers to earn and redeem.

On the occasion of its Founding Day, Bandhan Bank has introduced a special savings account called ‘Avani’ exclusively for women. Additionally, the bank has launched its new customer loyalty program, ‘Bandhan Bank Delights,’ where customers can earn ‘Delight Points’ and use them for shopping and enjoy multiple special offers.

With the Avani Savings Account, customers receive a special debit card that offers complimentary airport lounge access, INR 10 lakh personal accident insurance, INR 3.5 lakh lost card liability coverage, and milestone-based spending offers on various premium brands. Avani also provides attractive discounts on annual locker rentals, gold loan processing fees, and beauty and wellness products.

Bandhan Bank Delights is an innovative customer loyalty program where customers can earn Delight Points for activities such as opening an account, card transactions, and fund transfers. Through this program, customers can redeem their Delight Points for a wide range of rewards and exclusive offers, including travel, accommodations, products, and entertainment. Customers can also convert their accumulated Delight Points into Air Miles.

Ratan Kumar Kesh, Managing Director & Interim Chief Executive Officer of Bandhan Bank, stated, “As a universal bank, Bandhan Bank has strengthened its product offerings over the past nine years to meet the needs of our diverse customer base. Women have always played a crucial role in our journey and have significantly contributed to the bank’s success. In honor of our female customers, we have planned to launch Avani, a product specifically designed for women, on our Founding Day. Bandhan Bank Delights is our initiative to reward the loyalty, trust, and support we have received from our valued customers over the years. The bank is driven by the North Star to be a bank for all, and these new launches are in line with that vision.”

Commenting on the development, Rajinder Kumar Babbar, Executive Director and Chief Business Officer of Bandhan Bank, said, “These new launches align with Bandhan Bank’s commitment to expanding its product portfolio. By introducing Avani, we are not only meeting the financial and lifestyle needs of our women customers but also enhancing the overall banking experience. We are delighted to launch Bandhan Bank Delights, aimed at rewarding customers and enhancing the value of banking services. These initiatives are part of our broader strategy to differentiate ourselves in the market and foster long-term loyalty.”