Manipal Hospital EM Bypass Launches ‘MAHI’, a New-Age Preventive Health & Wellness Platform in Kolkata

Manipal Hospitals EM Bypass, a unit of one of India’s leading healthcare networks, Manipal Hospitals Group, has launched MAHI (Manipal Hospitals Healthy India)—a new, consumer-focused preventive health and wellness platform—marking a significant step towards making proactive healthcare more accessible and personalised. The launch event in Kolkata was attended by senior clinicians and key stakeholders, highlighting the growing shift towards wellness-led healthcare in India.

MAHI has been introduced as a friendly, dependable, and personalised health companion aimed at simplifying preventive care for individuals and families. Designed as a humanised, quick-response wellness platform, MAHI supports users across their health journey—from awareness and screenings to doctor consultations and adult vaccinations—encouraging a shift from reactive treatment to proactive prevention.

Comprehensive Preventive Care Ecosystem

MAHI brings together a connected suite of services under one platform:

• MAHI Check: Curated and customised health screening packages

• MAHI Doc: 24×7 access to doctor consultations

• MAHI Shots: Adult and preventive vaccination services

The platform offers profile-based packages for Teens, Men, Women, Seniors, and Super Seniors; condition-based packages covering Diabetes, PCOS, Thyroid disorders, Cardiac Risk, and Cancer Markers; and organ-specific packages focused on Heart, Liver, Kidney, Lung, Eye, Thyroid, and Bone health. These offerings are being rolled out in a phased manner to address evolving health needs across life stages.

Accessible via digital channels such as website and app, along with assisted touchpoints within hospitals and community settings, MAHI is positioned as an easy-to-use, engaging solution for routine health monitoring, expert guidance, and timely immunisation.

Rising Need for Preventive Healthcare

Speaking at the event, doctors underlined India’s rapid transition towards preventive healthcare. Industry estimates project the preventive health market to reach over ₹16,000 crore by 2026, growing at a 22% CAGR, while the health check-up segment alone is expected to cross ₹10,000 crore by 2030. Post-COVID surveys indicate a 40% shift towards preventive care and a 94% rise in health awareness, even as India continues to face a high chronic disease burden, with over 270 million people living with or at risk of chronic conditions.

Clinicians noted that despite growing awareness, preventive measures such as annual health screenings and adult vaccinations remain underutilised due to low awareness, cost perceptions, and behavioural resistance. MAHI aims to overcome these barriers by encouraging a “want-to” wellness mindset instead of a “have-to” illness approach.

Doctors Emphasise Early Action

Senior doctors from multiple specialties highlighted the importance of early detection and regular screenings in preventing serious health complications:

• Dr. Kunal Sarkar, Director & Senior Consultant – Cardiovascular & Thoracic Surgery, emphasised that timely screenings and lifestyle awareness can prevent major cardiac and chronic conditions.

• Dr. Vikash Kapoor, Cluster Director – Orthopaedics, noted that early preventive care is essential to avoid silent progression of bone and joint disorders.

• Dr. Debraj Jash, Head – Pulmonology, highlighted the need for early diagnosis of respiratory and sleep disorders.

• Dr. Tanmay Banerjee, Senior Consultant – Critical Care Medicine, stressed that preventive care can significantly reduce emergency admissions.

• Dr. Amlan Mandal, Senior Consultant – Neurology, pointed out that neurological conditions often develop silently and benefit greatly from early screening.

• Dr. Indranil Das, Senior Consultant – Emergency Medicine, emphasised awareness and early response as life-saving factors.

• ENT specialists Dr. Souvik Roy Choudhury and Dr. Shaswati Sengupta Datta highlighted the role of regular ENT check-ups in preventing long-term complications.

Leadership Perspective

Commenting on the launch, Dr. Ayanabh Debgupta, Regional Chief Operating Officer (East), Manipal Hospitals, said,
“MAHI strengthens our commitment to preventive healthcare by making it more approachable and personalised. As wellness awareness grows, especially post-COVID, platforms like MAHI empower people to take charge of their health early rather than waiting for illness. Our goal is to integrate preventive care into everyday life and encourage families to prioritise wellness—even as a thoughtful gift to loved ones.”

With a combination of digital accessibility, curated health packages, and trusted clinical expertise, MAHI is positioned as a lifestyle-driven preventive health platform, encouraging individuals to stay informed, engaged, and healthier in the long run.