Annapurna Swadisht Ropes in Sourav Ganguly as National Brand Ambassador

Annapurna Swadisht Limited, one of Eastern India’s fastest-growing FMCG companies, has appointed former Indian cricket captain Sourav Ganguly as its National Brand Ambassador. The announcement was made at a glittering press conference held at The Park Hotel, Kolkata, hosted by popular radio personality RJ Praveen.

The event was attended by prominent members of the media, trade partners, and the company’s leadership team, marking a defining moment in Annapurna’s journey from a regional favorite to a national player.

Speaking on the association, Mr. Shreeram Bagla, Director, Annapurna Swadisht Limited, said:

“Sourav Ganguly represents everything that Annapurna stands for — leadership, resilience, and a deep connection to the people of India. His journey from Bengal to becoming a national icon mirrors our own story of growth from a regional brand to a trusted name across the country. With Dada as our brand ambassador, we aim to reach every Indian household with snacks that are delicious, affordable, and proudly homegrown.”

Expressing his excitement, Sourav Ganguly added:

“I’ve always believed that food connects people and cultures. Annapurna has built its legacy by offering quality and taste that every Indian can relate to. I’m delighted to be part of this journey as the brand takes its next big step.”

The event featured a lively podcast-style conversation between RJ Praveen and Ganguly, a felicitation ceremony by Annapurna’s directors, and a media interaction. The highlight of the evening came when Ganguly stepped behind the Annapurna Experience Counter to prepare signature snacks using the brand’s products — much to the delight of the audience.

Annapurna Swadisht has rapidly expanded its portfolio to include Western and Traditional Snacks, Instant Noodles, Potato Chips, Bakery, and Confectionery. Today, the brand reaches over 1.5 lakh villages and towns through a network of 850+ distributors, achieving a revenue of ₹407 crore in FY25, a 54% year-on-year growth.

With Sourav Ganguly as the face of the brand, Annapurna aims to strengthen its national presence while staying true to its promise of “Taste and Trust.”