Eveready Introduces a Unique Initiative for Women’s Safety This Durga Puja

With the spirit of Durga Puja in the air, Eveready, a renowned name in batteries and torches, is taking an impactful step towards women’s safety through their latest campaign “Eveready Siren – Pujoy Awaaj Tolar Power.” The initiative aims to empower women by enabling them to raise their voices during any vulnerable situation, using the newly launched Eveready Siren Torch.

A Symbol of Empowerment

Eveready’s Siren Torch emits a powerful 100-decibel siren sound with just a push of a button, serving as an emergency tool to deter potential threats and seek immediate assistance. As thousands of people gather to celebrate Bengal’s most revered festival, the brand’s initiative resonates with the theme of Durga Puja, celebrating the strength and resilience of women.

The campaign has enlisted the support of two beloved icons – singer Usha Uthup and actress Ritabhari Chakraborty – to spread the message of safety and empowerment. In a unique twist, the usual male-dominated megaphone announcements at popular pandals such as Dumdum Park Tarun Sangha, Hindustan Park, and Jodhpur Park-95 Pally will be replaced by the voices of Uthup and Chakraborty, urging pandal-hoppers to respect women and stay vigilant.

Voices of Support

“Durga Puja is a celebration of the goddess within each of us. But to truly honor the spirit of this festival, we must ensure that every woman feels safe and empowered,” said Ritabhari Chakraborty. “The Eveready Siren Torch is a powerful tool that allows women to raise their voices in times of need, making sure they are heard loud and clear.”

Usha Uthup shared her thoughts on the association, stating, “For me, Durga Puja is all about love, light, and joy. It’s a festival that brings people together, but it’s also a time to reflect on the importance of protecting and empowering women. The Eveready Siren Torch stands as a symbol of that empowerment, giving women the confidence to raise their voices and ensure their safety.”

Initiative Highlights

As part of the initiative, Eveready will set up safety zones in the mentioned pandals where female volunteers will demonstrate the usage of the Siren Torch and distribute leaflets on women’s safety. Through these unique activations, Eveready aims to foster a safe environment during the festivities while encouraging a change in the public’s perception of safety.

Anirban Banerjee, Senior Vice President & Business Unit Head – Battery & Flashlight, commented, “Durga Puja celebrates the power of Goddess Durga, a symbol of strength and protection. At Eveready, we believe that women should feel empowered to protect themselves, and our Siren Torch is designed to give them the confidence to do so. This campaign is our way of contributing to the safety of women during the biggest festival of Bengal.”