Dineout, India’s largest dining out and restaurant tech
solutions platform is back with the 5th edition of their Great Indian Restaurant Festival
(GIRF) from 31st January to 1st March. With GIRF India will experience the
#JoyOfDiningOut (JODO) with the biggest discounts on total bill, food, drinks, buffet and
more, at 10000+ restaurants across 20 cities namely Delhi, Mumbai, Bangalore, Pune,
Chennai, Hyderabad, Ahmedabad, Kolkata, Chandigarh, Goa, Jaipur, Indore, Lucknow,
Ludhiana, Nagpur, Kochi, Surat, Agra, Udaipur, and Vadodara. Users can also additionally
avail 20% cashback on their restaurant bills using Dineout Pay. With GIRF, Dineout aims to
provide maximum savings for diners with exclusive partner offers from HDFC bank and
bonus miles from Intermiles (formerly JetPrivilege).
Dineout has also released a digital film around the festival focusing on “No Drama, Only
Khaana” as a solution to diners who want value for their money without any drama, excuses
or influences like birthdays, anniversaries and more, often used by people to get the best
deals at restaurants.
The full brand film can be watched here:
To further encourage the dining out culture in the country, Dineout also coined the new
millennial lingo JODO which is similar to FOMO and YOLO.
Commenting on the latest edition of GIRF, Mr. Ankit Mehrotra, CEO & Co-founder,
Dineout said, “GIRF over the years has gained an unparalleled reputation of being one of
the largest restaurant festivals in India. GIRF’s popularity affirms that Indians love dining
out and are no more restricted to just occasions. With the biggest discounts and offers, we
want to extend the #JoyOfDiningOut in the truest sense to our users across 20 cities,
especially millennials who will resonate with the language of #JODO.”
Dineout has successfully organized 4 editions of GIRF since 2017. Last year, GIRF was
introduced twice in the same year in the months of February & August, seating close to 2.5
million & 4 million diners respectively. It also helped its participating restaurants garner
revenue higher than the usual days during both the editions. The participating restaurants
witnessed 3x rise in their revenue in their most recent edition. GIRF deals for all can be
bought starting 25th Jan for dining between 31st January to 1st March 2020 at restaurants
likeNovotel, Hyatt Regency, Westin, Hard Rock Café, Café Mezzuna, Oh! Calcutta,
Monkey Bar & more.
Speaking on the association, a spokesperson from HDFC Bank said, “We are happy to be
associated with Dineout’s Great Indian Restaurant festival for 3rd consecutive year. The
festival in a short span of time has been instrumental in driving change towards the dining
culture of India. The festival’s popularity has helped us build a strong connect with our
customers also as they look for offers & cashbacks. While GIRF offers great deals, HDFC
Bank customers can additionally enjoy exclusive deals & cashbacks during the festival.