Kolkata, Jan 7: The leading snacks brand from Eastern India, Mukharochak, which
started its journey from Tollygung Tram Depot in the year 1950, starts the 70 years
celebration with the launch of a book and a theme song that talks about the journey of
the brand and the philosophy of healthy eating at its Gobindapur (Near Baruipur)
The sprawling 7 acres campus that produces one of the most hygienic and healthy
snacks that ranged from Chanachur,Tea Snacks(Chowkhas, Nimki), Ethnic
Snacks( Bhujia, Aloo Bhujia,) to Tiffin Snacks(Chaal Bhaja, Diet Chira, Chira
Bhaja, Masala Muri), Cocktail Snacks(Salted Peanuts, Dhania Peanuts, Cashew
Nuts) etc among other popular products.
“The vision of Mukharochak is to produce healthy, tasty, hygienically processed and good
quality food products without using any artificial colour or preservatives. The future plan
of the company is to spread the horizon of the business all over the country and beyond
and as a part of its expansion plan they are heading more and more towards export.,” said
Mr Pranab Chandra, owner of the brand.
The song has been penned by renowned poet Srijato Bandhyopadhyay and composed by
acclaimed music director Joy Sarkar. The song has been sung by Nachiketa Chakravorty.
The book ‘Golpota Mukharochak’ has been penned by renowned journalist Anilava
Chatterjee that covers the journey of the last 70 years, with the rise and expansion of
the brand and along with anecdotes hitherto unknown to the people. The book
encapsulates the soul of the company—honest effort, hard work and delivering the very
best to the people.
“Everyday all employees at Mukharochak practice spiritual studies and meditation before
joining work by means of which they pass a positive vibration through the products they
produce. Cleanliness is also a part of this practice. We believe that a clean and pure
mind can only produce healthy food. We also emphasize on the food value of each of the
natural ingredients we use. This is a speciality of Mukharochak products,” Mr Chandra
Talking about the book, Anilava Chatterjee said: “The book has been a revelation for me.
Its in real sense a lip smacking journey of ups and downs, of determination, vision and
passion. While writing the book based on the narration given by Mr Chandra, I was
profoundly impressed by forthright nature, honesty and a deep sense of reaching out the
best quality product to the people.”