Genes Lecoanet Hemant Launched Its First Store In Kolkata

Ready-to-wear brand, Genes Lecoanet Hemant, the modern alternative to contemporary
dressing, opened its doors with a standalone store in Kolkata . It is the second
retail presence after the label’s first store in New Delhi.

Designed as a modern space, imbued with moving imagery and inbuilt technology, the 650
sq. ft. store on Camac Street exemplifies an urban lifestyle. The Genes Store is situated on the
first level of the beautifully restored 109 year-old Galleria 1910 building. The store’s
lustrous ambience adds a millennial touch to the bygone, vintage charm of Kolkata. The sleek
white walls feature evocative stained glass windows, complemented by versatile furniture and
an in-store visual merchandising with a cluster of mannequins dressed in latest collection .On
display at the store will be exquisite Urban Millennial Attire from each key collection of the
brand, including iconic print tee’s, finely tapered pants, eclectic jumpsuits, dresses, shirts and
gowns amongst other pieces that can be easily worn at multiple occasions. Each piece is
crafted with precision which ensures that the ensembles have a perfect fit for professionals
who want to express their individuality while ensuring the glamour quotient is turned up.

 

The visual aesthetics of the store, envisioned by designer Hemant Sagar, celebrates not just
an iconic city, but the core aesthetics of the brand – cultural individuality in a globalized
world. He says, “I used to spend time in our Kolkata home during my childhood, discovering
the nooks and corners of New Market and in the Victoria Memorial gardens. Coming back to
this beautiful city means a lot to me.”

 
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