Big Bazaar infinite connect with Bengal’s cultural and social mainstream
will get a tasty treat this Jamai Sasthi, as the brand launches it Jamai Srestho campaign to
find out ;The Suitable Son-in-Law of Bengal.
Tollywood’s heartthrob Abir Chatterjee launched the campaign today appearing in his
#Panchavatar style showcasing the five kinds of Jamais. He is seen in his Jinchak, Jazzy,
Jaank, Jomat and Jomkalo avatar as FBB brings a wide array of collection to match each
style and character of Jamai from Bengal.
The in-laws are requested to come out in numbers and nominate your Jamai as
#JamaiSrestho and get richly rewarded.
This is a fabulous idea. It is quite fun. There is this secret rivalry between mother-in-laws
as to whose son-in-law is better. Now is the time to nominate him and show the world he is
the best man in your family said Abir Chatterjee, who is the face of the campaign.
We have always connected with the masses in Bengal. We are a peoples brand and really
hope that everyone has a happy and tasty Jamai Sasthi and if Big Bazaar can contribute to
making it a bit more exciting with this campaign then why not. Come, nominate, win and
show the world your Jamai Srestho,; said Raj Banerjee, Marketing Head, Big Bazaar and fbb
Contest begins from June 1 st and closes on June 10 th.
Also, this Jamai Sasthi, Fbb-Big Bazaar will showcase their range of fashion collections to
celebrate Jamai Sasthi in Bengal. Shoppers will get Rs 1000 cash back on shopping fashion
for Rs 2500.