News

15June2016

Siftr Magic Cleaner launched in 6 Indian languages

Kolkata, 13 th June, 2016 : Siftr Labs, founded by Romil Mittal and MayankBhagya, former Adobe employees, have launched AI powered Magic Cleaner that deletes junk images and videos that make its way into smartphones via leading messenger apps like Whatsapp, Hike, SnapChat, Line and Telegram. The company has added 6 new languages to reach out to non-English smartphone users. The additional languages added to Magic Cleaner include -- Hindi, Marathi, Tamil, Telugu, Kannada and Bengali. Magic Cleaner,launched in April this year, has crossed a lakh downloads in a short span. Romil Mittal, Co-founder, Siftr Labs says, “Cleaning up memory manually is a tedious task and junk cleaning apps currently available don’t provide AI powered auto cleaning solutions. Magic Cleaner is a first of its kind app which analyses and deletes unwanted images from smartphones thus freeing up memory space and making your phone work faster for you.” Magic Cleaner is AI powered and it scans photo gallery of smartphones to zero in on junk pictures. Siftr has built a repository of more than 6 million images on it's server; as a result, a user doesn’t have to upload most of the photos from his phone to the server. MayankBhagya, Co-founder, Siftr Labs says, “Dr. Kleen analyses all your photos and videos within seconds, making use of the most advanced cutting technologies (deep learning and neural networks) to identify the junk photos coming from your messenger apps.” The app is also available in English, Malay, Spanish, Chinese, French, Portuguese, German and Italian. Magic Cleaner has witnessed traction from other countries like Brazil, Malaysia, Netherlands and Spain. Siftr Labs has been working towards creating products for sorting and curating images. They first launched Siftr Photo Website Builder which would enable users to build a curated photo website of all the images they have shared on any social media. The Company recently secured seed funding of $150,000 from early-stage fund Venture Catalyst.