Event



24June2016

​Celebrate cooking with Kutchina appliances

Kolkata, 24th June ’16 : Kutchina, the market leaders of kitchen appliances & modular kitchens, launched its range of small appliances with 31 new products across 9 categories, which includes appliances like cooktops, toasters, sandwich makers, OTG, mixer grinder, juicer, electric kettle, Inductions and Hand Blenders.

The new range of Kutchina appliances will be available through modern retail as well as traditional forms of retailing through distribution & dealer networks. The company has a strong distribution network which reaches out to all major cities in the country with 1700 dealers, 130 distributors and 24 company owned exclusive stores. In phases an exclusive Small Appliances range would also be available on e-retail thus ensuring the exclusivity of the traditional and e-commerce channels.

With an existing strong hold into the kitchen market and within a network of dealers specializing into providing kitchen solutions, this new launch is a natural extension of the company’s efforts to provide holistic solutions to its customers where small appliances was the only space which was left to be filled.

The current market size of small appliance in India is Rs 10,000 crore of which the premium to mid premium segment is around Rs 3500 crore. The consumer small appliance market is believed to be growing at 12% per annum. “We plan to infuse 25% of our total marketing and advertising spends over the next two years as we aim to capture 2% of the market pie,” added Mr. Bajoria.

Speaking at the launch, Mr. Namit Bajoria, Director, Kutchina, said, “Kutchina is committed to providing hassle free lifestyle cooking experience through innovative, safe, stylish and energy efficient appliances that improve people’s lives and makes cooking an enjoyable experience. All products of Kutchina are not only technologically advanced but also eco friendly and most stylish to suit our customers’ modern lifestyle. With the launch of Kutchina small appliances, we will be able to offer our customers holistic cooking solutions with modern day appliances that will make their lives convenient and time saving.”