Event



11June2016

BIOTIQUE UNVEILS NEW PRODUCT LINE

Kolkata, June 11th, 2016 : Biotique – a blend of proven Ayurvedic therapies and Swiss bio-technology announced its foray into new product categories – including a partnership with Disney India to bring beloved characters into the Baby & Kids range. Synonymous with serious skin and hair care developed from ancient Ayurveda, Biotique has a range of products designed, manufactured and packed by qualified Ayurvedic Doctors and Swiss Dermatologists. The brand also recently launched Biotique Advanced, a result of advanced skin research with a precise blend of 100% natural botanicals and biologically advanced ingredients essential to healthy skin life. The range comprises of 21 products, naturally therapeutic treatments for skin of any type, at every age.

A pioneer in the personal care industry for over 20 years, the brand brings together a combination of time-tested Ayurvedic products with Disney’s timeless menu of great stories and compelling characters to launch a special range for kids and babies.

Talking about this association, Vinita Jain, Chairperson& Managing Director, Biotique said,“It has always been our focus to develop the best products with natural Ayurvedic ingredients. The Indian Baby Care sector which is still in a nascent stage is expected to enter a growth phase owing to the change in the spending patterns of the Indian consumer. We are thrilled tocollaborate with DisneyIndia for our kids and baby range and our aimis to bring together thebest of both brands -- Biotique’s expertise in the skin & hair care segment and the emotional connect kids and families share with Disney, through their great stories, wonderful characters and engaging products.”

The Baby girl and Kidgirl range of products are inspired by the much-loved Disney Princesses -- Cinderella, Rapunzel, Snow White. The Baby boy range will feature Mickey & Friends and the Kid boy range will have Disney•Pixar Cars. The Baby Biotique Boy & Girl range catering to infants (0 to 2 years), comprises of Nourishing Soap & Lotions, Powder, Shampoo, Massage Oil & Body Wash. The Biotique Kid Boy and Girl (3, 4 & 8 to 10 years) range of products has Nourishing Soap & Lotions, Shampoo and a soothing Lip Balm (for girls). The products are available starting INR 55 up to INR 280 and will leave your kids skin fresh and glowing.

Biotique products are made of 100% natural proven, organically-pure, preservative-free ingredients and renewable resources. The brands mission has always been to personify advanced, bio-energetic, naturally therapeutic treatments to suit every skin type and age.