Max unveils its Summer collection with Tollywood Actress Sonali Chowdhury and Fashion Designer Indroneel Mukherjee

Kolkata , April 15,2016 : India’s leading value fashion brand, MAX showcased and launched its Summer 2016 Collection at its City Centre-2 store. The summer collection was unveiled by Fashion designer, Indroneel Mukherjee and Tollywood Actress, Sonali Chowdhury in a glamorous fashion show.

Speaking at the launch, Indroneel Mukherjee said, “Max is the only brand I know which offers real value fashion to Indian families. I am very happy to associate with Max fashion and glad to be at the Max store today. I just love the new range! Bright colours are the essence of an Indian summer and add a fashionable twist to our style while being so comfortable for the season. Designs like chikankari stand out in white and yellow and Max has a lot of fresh designs of it!”

This season, Max also encourages you to ‘LIVE FOR TODAY’ and brings to you an amazing range of looks so distinct yet fused to make a beautiful fashion story. The sun-soaked collection captures the trend of rich foliage and cascading ruffles to create an electrifying mix of colour and print. The collection features leafy prints, flowy silhouettes to soft cool fabric to soothe your skin. A transformation from greys and blues to whitened pastel tones of pink, yellow and mint, Max brings a breath of chill with their unabashedly glamorous and playful summer collection. The ‘Summer Lookbook’ was also launched by the celebrities present at the launch.

Collection is for everyone: Women’s Wear-Taking inspiration from the exotic Cuban flora, a burst of whimsical flowers and ancient indigo dyes and techniques, womenswear has a little of everything for everybody this season. Men’s Wear- Max’s summer collection has cool colours amid sleek cuts for formal outfits to be work smart and stand apart from the crowd. Indian Wear - From Japanese resist dyeing technique to age old ikat designs, this season is a seamless blend of asymmetric silhouettes, stylized prints and the essence of traditional indigo hues with playful accents. Kids Wear This season’s collection is full of happy cheerful colours like rust orange, cobalt, sunshine yellow, chalky pastels, indigos and fuchsia. So this season bring a little imagination and freshness into your child’s wardrobe with Max’s summer collection.