Max Launches its Fifth Store in Kolkata

10 April , 2016 : India’s leading value fashion brand, MAX redefines the fashion scene in Kolkata by launching its fifth store in Kolkata, Kings Court, Bansdroni. New season’s summer collection was unveiled by popular Tollywood Actors, Bonny Sengupta and Koushani Mukherjee. Children from ‘The Hope Kolkata Foundation’ were also a part of the inaugural ceremony. Speaking at the launch, Rajib Mukherjee, General Manager at Max Fashion, Kolkata region said, "We are the pioneers of value fashion retail in the country and promise to offer the latest in international fashion at affordable price to our patrons in Kolkata. We are very pleased to have our sixth store in the city today.”

Commenting at the launch, Bonny Sengupta and Koushani Mukherjee said, “We are very happy to associate with Max fashion and glad to be at the Max store today. We just love the new range! Bright colours are the essence of an Indian summer and add a fashionable twist to our style while being so comfortable for the season. Designs like chikankari stand out in white and yellow and Max has a lot of fresh designs of it!”

This season, Max encourages you to ‘LIVE FOR TODAY’ and brings to you an amazing range of looks so distinct yet fused to make a beautiful fashion story. The sun-soaked collection captures the trend of rich foliage and cascading ruffles to create an electrifying mix of colour and print. The collection features leafy prints, flowy silhouettes to soft cool fabric to soothe your skin. A transformation from greys and blues to whitened pastel tones of pink, yellow and mint, Max brings a breath of chill with their unabashedly glamorous and playful summer collection.