Launch of Bohurupi By Roy at Grahams Land, Tollygunge

Well-known designer Roy Abhishek launched his studio Bohurupi on Saturday June 17 amidst much fanfare in the presence of a host of celebrities. Located at Grahams Land, Tollygunge, the first floor boutique is a cozy and comfortable space where beautiful artefacts, books and jewellery are neatly showcased with Roy’s signature clothes for men and women in linen, cotton, malmal and other mixed handloom fabrics perfect for all seasons. The event was attended by celebrities from both big and small screens like Priyanka Sarkar, Kaushani Mukherjee, Bonny Sengupta, Titas Bhowmick, Ravi Shaw, Anindita Bose, Manali Basu, Paroma Banerjee, Sohini Sarkar, Rahul, Sourav Das, Abhijit Bhattacharya, Anindita Roychowdhury, Payel Dey and singer Ujjaini among others.

Bohurupi – a word that conjures up many things - a magician with many forms, many faces, many abilities, many surprises is an apt name for a Designer Studio that has something unique and different for everyone. Roy, who came into public focus a few years back with his fun and happening café The Chaiwala, is now an industry name to reckon with known for his quirky and trendy sensibilities. Talking about his studio, Roy said, “The interiors of Bohurupi are made with eco-friendly and recycled materials. Inspired by natural elements of life my clothes are often brightly coloured in soft natural fabrics yet very modern and chic look. It is cool, it is affordable, it is Casual, it is Very Boho. It caters to all age groups and all sizes. I use organic fabrics like linen, cotton, jute, using hand textured prints and block prints.”

At the launch, Priyanka Sarkar said, “Many congratulations to Roy. I love his clothes which are affordable, easy to wear and extremely stylish. This is a rare combination and very difficult to get anywhere else in Kolkata.”

Actress Kaushani Mukherjee was also had praises for Roy. “The day I stepped into this industry, Roy was the one designer I looked up to for all my collaborations. He is my personal favourite,” she said. Bonny Sengupta remembered the beginning of his association with Roy fondly. He said, “I first met Roy through Raj Chakraborty when I used to assist him. Now we are like family. Roy dresses me up for all my occasions and he is my saviour for all last minute wardrobe troubles!”

Actress Titas Bhowmik said, “I know Roy for more than three years and we share a lovely friendship. The collection is amazing and the prints are young and fresh.”

Bohurupi is aiming to be the next, one stop destination for a complete fashion experience, where you buy good clothes and come out looking good too.