The cast and crew of ‘Posto’ unveil the summer collection of Max Fashion The brand plans to have 200 stores in India by the end of 2017

Max Fashion launched its latest Summer Collection 2017 with the cast and crew of the Bengali movie ‘Posto’. Child actor Arghya, director duo- Shiboprosad Mukherjee and Nandita Ray were present to launch the collection. During the Summer Collection Launch, the stars also judged the Max Nabanita Contest.

The brand also announced to have 200 stores in India by the end of 2017. Max has over 350 stores across 16 countries and in India, Max has more than 160 stores across 60 cities.

Rajib Mukherjee, Regional Manager, Max Fashion, said, “It has always been our motto to bring happiness among the lives of our customers. We are looking forward to continue this happy journey with our customers for many more years to come. ”

Women’s Wear: Lots of colour, bold tropical prints, beautiful floral designs, fringes, beaded embroidery and tribal tassels, reminiscent of beach holidays on sun soaked islands and exotic African safaris. Styles include scarf print kimono sleeve tops, peasant tops, cold shoulders and loose knit kaftans. Colour trends - soft blues, garden tones, pastel shades of pink-rose water, khaki and olive.

Indian Wear: Traditional Indian block prints inspired by Jaipur’s famous blue pottery, with a colour palette of blue & white with a dash of lime to one of India’s oldest patterns the Ajrakh print. Jamdaani weaves and Chikankari embroidery find contemporary expression in kedio tops, over-layers, dresses and tunics. Styles include placement prints, cross stitch embroidery, mirror embroidery and tie-dye.

Men’s Wear: An urban collection inspired from various walks of life. Styles range from double flap pocket safari shirts in linen blends, resort collar linens, pleated chinos, and long line shirts to boxy fit graphic tees, tattoo inspired graphic tees and over dyed vintage polo necks. Fabric sees denim playing a key role along with washed out jerseys and jacquard patterns.

Kid’s Wear: With the recurring theme of summer fun running through the collection, there are florals & denims for girls and animal inspired geometrical tropical motifs for the boys. For girls, styles range from cold shoulder tops and Aztec printed skirts over sequined tops. Boys collection features ombre dyed tees, printed polos, structured knits and glow in the dark tees.