Kiehls Gives with Pranay Baidya and Raima Sen

Kolkata, March 16 : This month, healthier skin is equal to a healthier world! Fashion designer Pranay Baidya and actress

Raima Sen hosted Kiehls Gives, a philanthropic initiative by the renowned New Your based brand at Quest Mall on Wednesday March 16. Philanthropy has always been part of the DNA at Kiehl’s Since 1851. The Mission of Kiehl’s states that Kiehl’s must “improve in some way the quality of the community to which it is committed… making for better citizens, better firms, and better communities.” To that end, Kiehl’s focuses its efforts first and foremost on the betterment of its local communities. Inspired by Kiehl’s pharmaceutical and scientific heritage, the Kiehl’s Limited Edition project in India reinforces their long-standing commitment to philanthropy, science and education. To commemorate its 5th Anniversary in India, Kiehl’s has partnered with actress Neha Dhupia and Teach For India to establish ‘Kiehl’s Gives’ – an ongoing global initiative to promote philanthropy. For the first time in India, the brand will retail a special edition of their Ultra Facial Cream – the world’s favourite moisturizer –100% net proceeds from which will go straight to Teach For India educate underprivileged children across the country.

The special edition designed bottle echoes with the sentiment to “give where you live” to eliminate educational inequality in India. Purchasing 10 jars of Kiehl's Ultra Facial Cream will help bring excellent education to 1 child in a Teach For India classroom for 1 year.

The vision for this vibrant bottle label has been a collaborative effort between Neha Dhupia and the children from Teach for India. Colourful butterflies take to the skies in the same manner as children live up to theirfull potential – charting their distinctive journeys to success and happiness.

With Friend of Kiehl’s eminent fashion designer Pranay Baidya and renowned actress Raima Sen, Kiehl’s celebrated this collaboration with a fun evening at the store. The launch saw a smattering of Kolkata’s glitterati & cognoscenti who were seen enjoying the Kiehl’s experience – the store, the skincare consultations, the food & drinks, live music and, of course, Kiehl’s products.

Speaking about the initiative Pranay Baidya says “I’m thrilled to be a part of Kiehl’s Gives, a noble initiative that makes education accessible to underprivileged children. I love Kiehl’s as a brand because the products never fail to deliver and their unique New York style stores and services are an experience to look forward to.”

Raima Sen adds, “It’s a great initiative and I am delighted to be associated with the project in my own way. Education is one of the main concerns in our country today and to know that Kiehl’s is supporting underprivileged children feels good.”

“Kiehl’s has a longstanding heritage of working to further the cause of children. In our completion of 5 years in India, We are proud to continue this important philanthropic work with Teach For India, an effective, on-the-ground, organization built on the foundation that every child has the right to get an education and that all children deserve a future.” Says Kiehl’s India General Manager, Smira Bakshi.

About Ultra Facial Cream:

The Ultra Facial Cream is an iconic Kiehl’s formulation loved by customers around the world. Globally, Kiehl’s sells 7 Ultra Facial Creams per minute. In India, 10 Ultra Facial Creams are sold per day. With continuous moisture replenishment throughout the day, this global customer-favourite leaves skin more hydrated, healthier, softer and smoother. The key ingredients include Antarcticine (Glacial Glycoprotein Extract), Imperata Cylindrica (Desert Plant Extract) and Squalane – Kiehl’s signature ingredient – a highly-refined moisturizing oilderived from olives. It has been foundto be extremely compatible with thenatural oils of the skin.

About Kiehl’s Since 1851:

Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care was founded as a classic European-style pharmacy. Kiehl’s founding family established their neighborhood apothecary to fulfill the individual needs of every customer who came through its doors. Assuming the establishment from Mr. John Kiehl, the Morse family nurtured their East Village community, cared for their customers as neighbors, and welcomed every visitor to Kiehl’s as if it were home. In doing so, Kiehl’s founding pharmacists and chemists launched a tradition of personalized service that’s become legendary. Nearly 160 years later, the magic that is ― “The Kiehl’s Experience” extends around the world as the company continues to delight patrons with its high quality products that assure the health of their skin and hair. Today, the family’s message endures ― “We are delighted to serve you”

Kiehl’s skincare and hair-care formulas are known the world over for being highly efficacious as they are formulated using high concentrations of rare & rich natural ingredients. Kiehl’s values of simple & educational packaging, high quality formulas, personalized customer service, generosity in giving complimentary product samples to “try before you buy”, no advertising (Kiehl’s has never advertised over the last 163 years and was built on word-of-mouth) has made it into a beloved skincare company of patrons from around the world.

Enjoying a cult iconic status as a serious skincare company from New York, the world over, Kiehl’s came to India in November 2010 with one store in the capital, New Delhi. Receiving an overwhelming reception from customers in India, Kiehl’s decided to rapidly increase its retail footprint by opening more stores in more cities. Today, after just 5 years in India, Kiehl’s is present in 6 cities across the country (Delhi, Chandigarh, Mumbai, Bangalore, Kolkata and Pune) with 9 free-standing stores.

About Teach For India:

Teach For India is a nationwide movement of outstanding college graduates and young professionals who commit 2 years of their lives to teach full-time in under-resourced schools and who become lifelong leaders working from within various sectors towards the pursuit of equity in education. In June 2009, Teach For India placed their first cohort of Fellows in low-income municipal and private schools in Pune and Mumbai.

Today, Teach For India is in 7 cities - Mumbai, Pune, Delhi, Hyderabad, Chennai, Ahmedabad and Bengaluru. They have a total of approximately 1,200 Fellows and 1,100 Alumni working towards eliminating educational inequity.