About one-sixth of Kolkata —a 185 sq. km city—is dependent on groundwater but all of Kolkata, India’s third-largest city by population, is at risk of arsenic contamination if the current level of groundwater depletion continues. Research and studies have found that out of the 141 wards that the city is divided into, as many as 77 have “high levels” of arsenic in groundwater. In 32 of these 77 wards, the arsenic level is “dangerously high”.

Chronic arsenic poisoning, which stems from long-term exposure through drinking water, could cause a wide variety of diseases, including cancer of the skin, lungs, kidney and urinary bladder. Cancer, though, is a late phenomenon and usually takes more than 10 years to develop, according to the World Health Organization (WHO) but the risk prevails and can cost our lives.

Kutchina, a leader in kitchen appliances, takes the opportunity on World Water Day, on 22nd March 2017 to raise awareness on this crisis and talk about how we will solve this challenge. It’s important to be aware about the quality of water which come to our homes and take appropriate steps to ensure safety of our family. Lack of access to proper drinking water causes diarrhoea which contributes to two of the three leading killers of children under five years old in the world. With safe drinking water, sanitation, and hygiene, children’s lives will be saved.

To give noise to the awareness drive, acclaimed actress, Rituparna Sengupta joined hands with Mr. Namit Bajoria, Honorary Consul of the Republic of Macedonia & Director of Kutchina to launch the campaign and make an appeal to people to be aware and DRINK SAFE WATER

Kutchina had recently launched a range of water purifiers with anti-oxidant technology making it the only company to introduce this technology in water purifiers.