Event



15Feb2017

Panasonic widens its Top loading washing machine category with the new Foam Premia series

Strengthening their premium washing machine segment/range Panasonic India Pvt. Ltd, a leader in innovation and technology, today introduced 13 new models of Fully Automatic Top Loading Washing machine series - FoamPremia. With the introduction of new additional line-up, company aims to capture the market share upto 15% in the top-loading washing machine category in FY 17-18. The new range combines the latest features with advanced technology, user-friendly convenience and enhanced performance. The models are available in the capacity from 6.2 kg to 7.5 kg with a starting price of Rs. 19,000. Powered by Active Foam System, the FoamPremia range generates rich foam that cascades inside the machine to penetrate to the fabric’s core for a spotlessly clean washing performance. Ensuring best wash quality and longevity of clothes life, the original detergent dissolving mechanism ensures that no trace of detergent remains. Specially designed for Indian Market, the new models incorporate StainMaster technology which allows individual wash programs to tackle even the most stubborn stains resulting in a perfect wash.

Boasting the widest opening in a washing machine in the country, the Easy Wide Opening allows to load/unload large items. In addition, it features Premium Ergonomic Design along with Elite back panel, elevating the luxurious and seamless finish of the range.

To provide a hassle-free washing experience, the new range is equipped with Aquabeat technology which provides a powerful water flow to knock out dirt ingrained in fibres. Moreover, it is equipped a gently pulsating anti-bacterial Sazanami Drum that treats your fabric with care. The in-built eco-friendly solutions include Aqua Spin Rinse, which conserves water upto 15%, and Econavi Technology which helps in saving water up to 23% and electricity upto 25% by detecting wash load volume and water temperature. The gentle hand wash mechanism allows washing delicate garments without fabric damage and shrinkage.

Mr. Gaurav Minocha, Home Appliances Head, Panasonic India said, “Panasonic has constantly focused around making products that suit the evolving needs of a modern contemporary Indian family. Panasonic’s product line of washing machines has consistently differentiated itself from the market for its sensible focus on wide range of capacitiesk, energy efficiency, robustness and ease of use. Our latest range of FoamPremia with Active Foam System is designed to improve user convenience. Currently, we have 27 models in Fully Automatic Top load category and from January 2017 onwards we will have 40 models ranging from 6kg to 14kg.”

He added, “This range is targeted towards the premium and upper middle class customer and is being launched to enhance the premium brand image of Panasonic. Major sales of this series is expected to be generated from metro and tier 1 cities through Panasonic executive stores and multi-brand retail chains.”