Blue Star sets a new industry benchmark with its launch of India’s first inverter split AC which cools in decimals

Air conditioning and commercial refrigeration major, Blue Star Limited, has announced its launch of India’s first inverter split AC which gives cooling in decimals. With this launch, the Company has set a new benchmark in the air conditioner industry by offering inverter split air conditioners that give the user precise cooling as desired so that one is always perfectly comfortable. The latest range of air conditioners from Blue Star provides the right match for every cooling requirement across residential, commercial and institutional segments. The products are equipped with modern features and state- of-the- art technology. They are available in a wide choice of colours, and offer significant power savings.

Blue Star, which has over seven decades of experience in providing expert cooling solutions, forayed into the residential segment in 2011 and has grown from strength to strength, year-after- year in market share. Blue Star continues to grow around 30% in the current financial year which is faster than the industry growth, and currently assumes a market share of 11.5%. The Company intends to continue its aggressive thrust in the room air conditioners market, aiming to gain a market share of 12.5% in FY18.