Event



06Oct2016

MAGNUM WISHES YOU A HAPPY DURGA PUJA ~Choose from an array of sinful indulgent treats to bring in the festive season with friends and family~

Kolkata’s famous Durga Puja will witness a chocolate overhaul as Magnum ice cream, the authority on pleasure, today unveiled a first-of-its-kind iconic installation. Standing 18 feet tall, this magnificent Magnum inspired art installation will be located next to the famed Singhi Park pandal in the city from 5th October to 11th October, 2016. Tollywood actress and Magnum aficionado Payel Sarkar unveiled the installation to the eager crowds of Kolkata.

A metaphorical display of the Goddess Durga idol seen in pandals, this festive installation mirrors Bengali ethnicity and is adorned with 3D floral pattern inspired by the Bengali motifs.

Giving pleasure seekers something larger than life, Magnum became a part of the Durga Puja festivities in the most spectacular fashion. Durga Puja is a mélange of cultures, thoughts and ideologies; a true celebration of inclusiveness. Through its larger than life installation, Magnum aims to uplift the festive essence of Durga Puja. It is an endeavor to bring together people from all walks of life to celebrate, indulge and enjoy the mini moments of pleasure with their family and friends.

Magnum believes that every Kolkatan loves to show their devotion towards the festival in their unique, singular/unique style. This brings them boundless joy and mini moments of pleasure that they cherish for a lifetime. The installation captures the essence of the quintessential Kolkatan fervor in a truly global avatar that represents Magnum. Representing Magnum colors of brown and gold, the 18 feet installation is painted in gold and adorned in 3D floral pattern with intricate Bengali motifs.

Talking about the occasion actress Payel Sarkar said, “It’s time for Durga Pujo and my excitement knows no bounds! It is one of our most revered festival and till today I am filled with nostalgia and excitement of friends and family getting together for it. The festival embodies, the quintessential culture of Bengalis – a mélange of sweetness and festive fervor. And it is this essence that premium Belgian Chocolate ice-cream brand Magnum has captured through its larger than life installation. The floral motifs on the installation are absolutely beautiful and remind me of typical Bengali decorations.”

“We are excited to be a part of this extravagant celebration of Durga Puja; the festival that embodies the distinctive Bengali culture. Our larger than life iconic installation is presented in a globally appealing form, yet mirrors the festive zeal and vibe that the City of Joy exudes during the festival. Our carefully crafted range of pure 100% Belgian chocolate ice creams are the perfect treat for Durga Puja, combining the traditional sweetness of Kolkata, while giving people the ultimate luxurious, sensorial delight in Magnum’s typical global style!” Sumit Mathur, General Manager, Kwality Walls, Hindustan Unilever Ltd.