In anticipation of the upcoming Durga Puja, last evening witnessed the preview of the most exquisite range of Swarovski Festive Wear 2016 in collaboration with Kolkata based designer, Pranay Baidya who showcased his capsule festive & occasion wear collection at a grand cocktail party in Quest Mall, Kolkata over a fashion show. Unveiled by Tollywood actress Parno Mittra, in the presence of Sukanya Duttaroy, Managing Director, Swarovski CGB India, the launch saw Kolkata’s top eight women influencers donning stunning jewellery from Swarovski and glamorous outfit from Pranay Baidya. The eight women achievers included Dr Rupali Basu - President and CEO, ER Apollo Hospitals Group India, Urmi Basu - Founder Trustee and Executive Director of NGO New Light Kolkata, Sneha Singhi – Restaurateur: The Paris Cafe, Laura Amalir – Wife of Stéphane Amalir Director Alliance Francaise du Bengal, Bridgette Vaswani – Rugby Player, Corina Popa – Owner The Swiss Laundry, Sana Singh - socialite, Davina Thacker - socialite, Trisha Ghosh, social influencer, Shubha Kenworthy, Artist and fashion choreographer and Devangi Parekh – Owner Azaa Fashions.

Speaking on the occasion, Sukanya Duttaroy – Managing Director, Swarovski CGB India said, “We are really excited to showcase this collection in time for Durga Pujo. Not many sights are as resplendent as Kolkata at Pujo! The Swarovski Fall-Winter 2016 Collection – CRYSTAL GALAXY, is an interpretation of stellar influences by Nathalie Colin, our Creative Director. From constellations of stars to planets in orbit, from the colors of the cosmic night to shapes of sparkling icicles, CRYSTAL GALAXY captures a kaleidoscope of elements into fashionable jewels. Be it a saree or an India-moderne fusion ensemble, the CRYSTAL GALAXY adds a touch of sparkle to the festive look.”

The festive collections by Swarovski and Pranay Baidya was presented to the guests by the city’s reigning models like Sneha Ghosh, Runa Laha, Sonal Ravi Srivastav, Diti Saha, Ruchira Mukherjee, Jessica Aron and Deepak Chowdhury styled by Kaushik Rajat and choreographed by Shubha Kenworthy.

The festive fashion preview was attended by the Who’s Who of the city. Guests were seen enjoying sparkling wine by Chandon – the perfect accompaniment to get the festive season started. Present at the event were the owner of Selvel One Group Sanaya Mehta Vyas; Chikky Goenka; Jennifer Datta; Mallika D Verma, director SHE Kolkata,; Johanne Mantosh, owner Spice Project; Stéphane Amalir, director Allaince Francaise du Bengale and Rita Bhimani among others.

“Durga Puja is a joyous time for every Calcuttan. I am delighted that Swarovski is showcasing its dazzling Festive Collection celebrating this grand occasion. I have curated an exclusive capsule collection inspired byzantine & folk art - an ode to the age old traditions and practices of the Ottoman Empire. The festive & occasion-wear collection will feature printed lehenga's inspired by byzantine tiles paired with silk bodices and folk art printed sarees with off shoulder blouses. Parno Mitra dazzles in a Persian embroidered lehenga paired with a silk bustier. Swarovski jewels are #Sparkling #Edgy & #Wearable and I am thrilled to be introducing their latest collection to so many of my friends in Calcutta.” Said Pranay Baidya – Designer/Founder - Pranay Baidya Atelier .