>Dabur Red Paste kick-starts campaign on dental care with Ayurvedic remedies To build Oral Hygiene awareness among school kids in West Bengal

Dabur Red Paste, the leading natural toothpaste brand from the House of Dabur, today rolled out a mega social campaign ‘Dental Brigade’ in West Bengal. The campaign is aimed at improving oral health in the country with a special focus to school children. Not only this, the campaign will also focus on the Ayurvedic ways and remedies that helps in the cure of dental and oral disease and ensure good oral health aimed at providing information on oral hygiene to school children.

Dabur plans to conduct programme at various levels which includes Dental Camps and Dental IQ Tests and special session on Ayurvedic remedies in markets such as Madhya Pradesh, Uttar Pradesh, Haryana & Jammu etc. The team of doctors will conduct free dental check-up of an estimated over three Lakh school kids from more than 500 schools Pan India. The initiative aims to instill the importance of oral hygiene in school children.

Under this initiative, a team of doctors from would be reaching out to school students in Ten districts of West Bengal, i.e. Howrah, Birbhum, Bankura, Purulia, Nadia, Murshidabad, Bardhaman, Hoogly, Midnapur and Malda to educate them on various aspects of Oral Care, besides conducting free dental check-ups.

Talking about the initiative -- Mr. Harkawal Singh , Category Head Oral Care, Dabur India Ltd. said: "Dabur is committed to its motto of being dedicated to the health & well being of every household. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers about oral-care and its impact on overall well being. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids in Madhya Pradesh."

Under the campaign, the team of doctors would conduct free dental check-up of an estimated Seventy Five Thousand school kids from more than 100 schools of West Bengal.