Big Bazaar launches Pujo initiative to reignite Para culture

True to its philosophy of connecting with the people of Bengal, Big Bazaar today launched its latest initiative “Sarbojonin Shopping Pujo” that is meant to bring back the nostalgia attached with the gregarious cultural mainstream of Bengal reflected through its Para through Pujo Ready Shera Para competition with huge cash prizes up for grabs among other offers.

"Durga Puja is symbolised by its sarbojonin nature. It is only at pandals that para members may meet these days, if at all. However true togetherness happens when they spend time with each other so shopping together for pujo creates a bonding that lives beyond Durga Puja. At Big Bazaar with our initiative we want to bring back the bonding," said Manish Agarwal, Head East Zone, Big Baazar.

“Durga Puja being the biggest festival in this part of the sub-continent Big Bazaar could not sit quiet and not add to the happiness. These initiatives will multiply happiness and rewards and bring back the chance of enjoying the rich social life of paras,” Mr Manish Agarwal added.

This four-fold initiative led by Tollywood stars Abir, Soham, Tanusree and Parno brings unlimited bonanzas for the Big Bazaar customers. While Pujor Aage Pujor Bonus (Aug 27 to Sep 10) promises a whopping Rs 2000 cash/bonus vouchers and Rs 3000 fashion bonus vouchers on a purchase of Rs 2500, Mahasaje Pujo Ready (Aug 27 to Oct 11) will have seven product stories in ethnic, printed, colour, fusion, denim, t-shirts and kids. The third initiative Pujo Ready Shera Para (Aug 27 to Sep 20), that has already 100 paras registered for competition, will highlight the para culture through seven parameters with the top three prizes being cash awards of Rs One lakh, Rs 75,000 and Rs 50,000 and several prizes of Rs 10,000 each. So everybody wins.

The fourth being Shop-more- get-more- gifts campaign where the shoppers can earn more points and rewards with whatever they buy within the campaign period.

Big Bazaar launched a theme song for the campaign along with a commercial featuring the four stars. The song has been written and composed by Chandrabindoo. The launch became a star studded affair with the quartet coming is as showstoppers for the Big Bazaar pujo range launch.