Event



22July2016

Sonalika ITL unveils upgraded version of "DI 750 III Rx" with More Power, Better Efficiency and Larger Load Carrying Capacity for West Bengal farmers

West Bengal, 22nd July 2016 : Sonalika International Tractors Ltd., India's 3rd largest tractor manufacturer, today unveils new technologically advanced DI 750 III Rx with bigger tyre size of 16.9X28. The technology used in the tractor helps produce more power at even lower RPM. This along with greater load carrying capacity due to bigger tyre size helps the farmer to achieve more work output. The company believes that such technological advancement is key to company's success in important markets like West Bengal. Sonalika ITL has sold 819 tractors in Q1 of FY 17 as compared to 564 tractors of same period last year. The company has made a relative growth in its sales volume by 45.2% and also aims to be the market leader with new products and increased network of dealership. Currently the company stands at 2nd position in the region (Q1-FY 17) and has sold 2288 tractors in FY 16.

DI 750III Rx has features like maximum speed of 33.75Km/h, highest PTO power which makes it best in its category. This tractor comes with best in class combination of superior technology with advanced features like optional Power Steering which helps in reducing the turning effort of a farmer. The tractor are designed to operate heavier and bigger implements in all types of soil conditions. Each and every component is engineered to operate without breakdown or stress in all heavy duty operations.

Currently, Sonalika ITL's tractors of 35 HP – 60 HP range are mostly sold in West Bengal and company is market leader in >50 HP segment. Seeing vast scope of growth and to further strengthen company's market share in West Bengal, company endeavors to focus more on 41-50 HP category. Sonalika ITL's DI 47Rx model tractor is very popular with the farmers and is the key to company's growth in West Bengal. DI 47RX is versatile & multi-purpose tractor suitable for wet land & dry land application. This tractor features better ground clearance & high backup torque. Moreover, the demand of Sonalika ITL's tractor model DI 42RX & DI 60 MM Super is increasing its impact in West Bengal, catering to varied farming need.

Presently Sonalika ITL has 16 authorized dealers in West Bengal and by FY17 it further plans to escalate its reach by increasing dealers' network to provide customers with technologically superior tractors. Besides, to enhance customer experience with the brand, Post purchase services will be one of the focus area of company. With the help of this initiative Sonalika ITL targets to attract more and more customers through door to door services.

Mr. R.K. Singh, President Sales & Marketing, Sonalika International Tractors Ltd said, "In past few years, we have received encouraging response for our products from West Bengal customers. To cater to the growing demand of higher HP tractors with bigger tyre size amongst West Bengal Farmers, we have come up with the upgraded version of DI 750 III Rx with bigger tyre size of 16.9X28. This model is well appreciated in our progressive markets like Punjab & Haryana. Through this launch we aim to further strengthen our market reach in north east. Besides, as a part of our growth strategy for West Bengal market, we plan to invest in creating sustainable dealer partnership. This will involve supporting these dealers with knowledge and infrastructure to cater to new and existing customers. This development will create job opportunities for people & in turn will involve training and skill development of people in the region."

He further added; "With our customer centric approach, we focus on empowering our farmers by providing solutions/ products that will enhance their agricultural productivity. Each of our products is ergonomically designed to give best performance in most strenuous conditions. Going forward, we plan to remain robust with our focus in the region. We believe that our products will increase farmer's productivity and efficiency by enabling them to earn more and save more. With the trust of over 6 lakh patrons in around 100 countries across the globe, Sonalika ITL is today, the most preferred tractor company internationally."

In order to efficiently meet the ever growing demand and shortened availability time of tractors across markets while providing standardized quality, Sonalika ITL plans to start operations at its world's largest integrated tractor manufacturing plant in Hoshiarpur this year. The plant has a capacity to produce around 2 lakhs tractors annually and is equipped with state-of-the-art technology. It would have a single production line for all variants and models. The plant is equipped with robotic painting facility for both base coat and top coat, automated guided vehicle for assembly and materials feeding, fully-automatic test rigs for hydraulic lift and transmission testing and many other first-rate features.

Since its inception in 1996, Sonalika ITL has come a long way in becoming the third largest tractor manufacturer in India. Sonalika ITL has registered its success globally through sheer dedication towards serving farmers and making their lives easier. Sonalika ITL with its 'Customer centric' approach and an endeavor to manufacture world class products, fulfils all the needs of the agriculture community by providing solutions that enables them to earn more and save more.