Event



5July2016

United Spirits unveils the Scotch Whisky Collection: An exceptional gift In the City of Joy – Kolkata

Kolkata,5 st July,2016 : Indians have always exchanged gifts on several occasions and continue to do so. Hospitality and gifting is part of our culture, heritage and customs. Today’s consumer has evolved where he likes his gifts to be unique, personalized and reflect status. Rising disposable incomes, aspiration levels and exposure to global trends has led to a tremendous increase in the Indian gifting market.

United Spirits Limited hosted an extraordinary evening devoted to the art of gifting, in the city of joy, Kolkata, where renowned personalities Chitrangda Singh and Shibani Dandekar unveiled the Scotch Whisky Collection: An Exceptional Gift for all occasions.

The Scotch Whisky Collection entails a premium range of Scotch whiskies such as Black Dog, Vat 69 and Black & White as an ideal gift for whisky connoisseurs who will cherish the specially created collectible gift packs. Whether it is to unwind with a dram of Black Dog, or savour the legendary appeal of the famous VAT69 or the sociable warmth of Black & White, there’s an exquisite blend for each moment.

The Scotch Whisky Collection launch was dedicated to ‘solving the dilemma of gifting for men’ and was hosted by Anuradha Menon whose witty twist to ‘gifting’ kept the audience highly amused. Celebrities Chitrangda Singh and Shibani Dandekar shared anecdotes of personal gifts they had received and shared. They were unanimous that the Scotch Whisky Collection now made it simpler for them to buy gifts for their male friends. Commenting on this, Chitrangda Singh, said “It’s a great feeling when someone appreciates your gift. The appreciative expression makes every moment count while getting the ideal gift. My father is a perfectionist and a man of great character and strength. He enjoys his Scotch whisky and hence the perfect gift for him would be a bottle of VAT69.”

Adding to this, Shibani Dandekar, commented. “I love buying gifts for people who I am close to as I know their likes and dislikes. When I am invited to a friend’s house I always gift a bottle of Black &White as it’s one of the best tasting Scotches whiskies today and always tastes better when shared! If I know someone who has won an award or received a promotion I tend to gift them a bottle of Black Dog to celebrate their achievements.”

Nitesh Chhapru, Head of Marketing: Premium Core Portfolio, USL said, “The gifting market in India has become a billion dollar industry and is still evolving. People are now looking at more innovative and personalised options while purchasing their gifts. Keeping this in mind, we have launched The Scotch Whisky Collection: An Exceptional Gift with the finest of our Scotch whisky blends to celebrate all occasions. The SWC includes Black Dog, VAT69 and Black & White; exquisite blends with exceptional taste and flavour for every moment.”

United Spirits brings to you a range of premium Scotch Whiskies for gifting this festive season; a delight for all whisky connoisseurs who will cherish the specially created collectible gift packs. So go ahead and #LoveScotchAsAGift. *Drink Responsibly*