India’s leading fashion brand Max Fashion launched its Puja Collection at their Lake Mall store. Popular Tollywood stars Jishu Sengupta and Nusrat Jahan launched the collection and TV campaign along with unprivileged kids from an NGO called Prayas. The kids were given a chance to share their wish for this Durga Puja and Max fulfilled all of them during the launch.
Jishu said, “This association is a very special to me. I just loved shooting the TV campaign and enjoyed every element of it. It recalled my childhood memories during Pujo. We have the same kind of environment with my family during Pujo.”
Nursat said, “Durga Pujo is an experience full of tradition, colour and food. The new Pujo range is inspired from the global influences and time-honoured techniques, creating contemporary pieces. Earthy tones like rust and mustard with black highlights bring out the warmth of the range. You can shop all kinds of trendy, traditional and fusion looks from Ponchomi to Doshomi from here.
Rajiv Mukherjee, AVP Max Fashion said, “This Pujo our campaign is “Pujor Shuru Max E”. We would like to invite our customers to start their Pujo shopping from Max, where we have our all new Festive collection together with exciting gifts. So please come and be surprised at Max. Max look good, feel good.’
The brand gave an exciting inaugural offer. If you shop for Rs 3999, you get a 8 pc Borosil set worth Rs 899 at just RS 99 and shopping of Rs 6999, you can purchase an American Tourister Trolley Bag worth Rs 2999 at just Rs 1999.