Urban Blackberrys, the leading youth denim wear brand in India, unveiled the new brand
identity with new brand ideology “Why Plan” at its standalone store. The new brand ideology was unveiled by the
leading actor and reality show fame, Prince Narula. The brand ideology ‘Why Plan’ signifies the spirit of a
wanderer. The wanderer has a soul that is curious, style that is hipster and attitude that is confident and expressive.
‘Why Plan’ is rooted in the philosophy that life is full of possibilities and one should discover and experience new
things. One should not just live but experience life.
With presence in over 350 cities in India, Blackberrys operates in more than 230 exclusive brand outlets and 800-
plus multi-brand outlets. Blackberrys holds a strong presence in large format retail, exclusive brand outlets and
online operations on www.blackberrys.com along with other e-commerce partners.
Highlighting the brand’s the all-new Spring Summer'18 collection, Mr. Prince Narula, addressed the crowd
donning the new line & shared his thoughts on the brand’s new identity ‘Why Plan’.
Commenting on the launch Mr Ramesh Kaushik, VP – Brand Experience, Blackberrys said “Our new brand
ideology reflects the personality of an urban wanderer. Why plan a life when we don’t know what is in store in
future. It addresses the expressive and confident fashionable individuals who are authentic in nature and curious by
personality. With this vision we aim to provide our customers with a wide array of youthful & spirited options that
take care of both fashion and quality.”


Mr Prince Narula, leading actor said “Urban Blackberrys personifies an audacious and free-spirited man who is
youthful, curious and ready to explore new things. I am excited to be part of this journey as I have always believed in
my instincts, in myself. The wanderer in me never allowed me to plan my life. Because, Why Plan? I am glad Urban
Blackberrys is sending an inspirational message to the youth. Our youngsters should follow their heart and should
strive to reach their dream by believing in oneself.”
The Urban Blackberrys store offers coolest range of streetwear clothes & is exquisitely designed for young and free-
spirited Indian men. Inspired by the season’s trends around the world, the Urban Blackberrys collection brings the
blends of cotton and linen fabrics to ensure comfort. The range of candid denims, printed shirts and expressive t-
shirts & trousers are crafted to compliment every look.

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