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April 19, 2018

Max Fashion inaugurates Poila Boishakh Summer Collection with Cast members of ‘Ami Ashbo Firey’

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Kolkata, April 11, 2018: Max Fashion, India’s largest family fashion destination, unveiled its ‘Poila Boishakh’ Summer Collection with the starcast of ‘Ami Ashbo Firey’ in Kolkata. ActorAnindya Chatterjee presented the collection by walking the ramp. The stars and models walked the ramp highlighting contemporary embroidery and traditional tales which is popular among women and summer vests, linen club among men. Anjan Dutt mesmerized the audience with a live performance from the movie.

Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in India, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.

Rajib Mukherjee, Regional Manager, said, “Our Poila Baisakh collection has something for every discerning shopper looking to update their wardrobe this New Year.”

Highlights from the Summer Collection:

  • Brightest pop colors, ruffled silhouettes and tropical prints form the core of the all new summer collection from Max. Nothing says summer like layered styling and cool fabric from the Womens wear range.
  • Fresh pastels and bright accents with easy going fabric accentuates movement and a laid back attitude in the Mens wear range this summer. Nautical stripes and refined resort prints round off a casual yet contemporary collection.
  • Quirky indigo prints, pastel florals in indigo and mustard hues and feminine silhouettes with ruffles and tiers bring a cheerful Indian wear collection to life.
  • For the kiddos a tropical jungle awaits with camo prints, army badges and neon highlights. Bold colors like red and navy interspersed with baby pinks and sequins create a wonderland for the young girls as they soak up the sun.

About Max Fashion: Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.

 
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