It is no secret that Durga Pujo is one of the most important festivals for Bengalis. Goddess Durga is the embodiment of shakti – the divine feminine force. She is honoured with much fervor during the annual Pujo that is celebrated with great splendor across the state. During this week-long celebration, women adorn themselves in festive finery of which jewellery is an integral part. Kicking off the Pujo festivities this year, Tanishq – India’s most trusted jewellery brand, launched the Aagomoni collection in the city today in the presence of Ms. Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, Ms. Rajeshwari Srinivasan , Regional Business Head – East, Titan Company Limited, Mr. Rajan Amba, General Manager – Retail, Tanishq, Ms. Piyali Sen, General Manager – Merchandising, Tanishq and Mr. Anirban Banerjee, Regional Business Manager, Tanishq.